Column · why courses fail
For almost any skill, the information is free and abundant. What is scarce is the ability to apply it at the required standard, in the specific situation the learner is in.
Sequence, structure and permission. Useful — but none of them is the missing link for someone who already knows what to do and is not doing it.
Completion rates. If most buyers never finish, the product was bought for a reason other than completion — usually the hope that buying would substitute for doing.
Narrow the outcome to one deliverable. Require that it be produced. Review it against a standard. Everything else — the videos, the modules, the community — is in service of that one artefact appearing.
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