Column · small markets easier
Because the entrance is contested. Everyone can describe the large market, so everyone does, and the vocabulary is saturated before you arrive.
Because the competition has not bothered to write the specific sentence. Being first to answer an exact question is easier than being tenth to answer a general one.
A small market caps the ceiling. That is a real cost and should be accepted deliberately, not discovered later. But a capped market you can enter beats an uncapped one you cannot.
If the specific sentence has no variations and no one has built a workaround, the market may not exist yet. Small is viable; empty is different.
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