Column · snapshot not series
Comparisons within one moment: which area is busier than which, where the vocabulary is richest, where it is thin. That is genuinely useful and it is where most analysis stops.
Direction, seasonality, and the difference between a stable level and a slow change. None of these can be inferred from a single moment, no matter how detailed it is.
Because a series requires patience and a decision is needed now. The compromise is usually to act on a snapshot while calling it a trend, which is how confident wrong decisions are made.
Act on the snapshot, but label it as one. State the decision horizon it can support — a week, not a year — and record the next reading so the series begins.
See the data this is built on
Open the snapshot