Column · smallest honest thing
Can a stranger get the promised outcome without you being present? If not, the thing is a demonstration, not a product.
Anything that does not change whether the outcome is achieved: accounts, dashboards, settings, onboarding tours, tiered plans. Each is a cost paid before the first customer has said the outcome was worth having.
Because small looks unimpressive to the builder and complete to the buyer. The builder compares the thing to a vision that includes everything not yet built; the buyer compares it to the problem in front of them.
Deliver the promise. Charge for it. Learn what breaks. Add only what the failures require. Every addition should be traceable to a specific failure reported by a specific person.
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