Column · what not to build
Because reversible decisions should be made quickly and irreversible ones slowly. Anything that can be removed without breaking the promise is reversible and does not deserve deliberation.
The request from a paying customer. It is real demand and it is also a single data point. Build it if it serves the sentence; decline if it does not, and say why.
Each accepted request becomes part of the product's surface area, and surface area is what makes the next change expensive.
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