Column · market research no budget
Size, segmentation and growth rates. Useful for a board presentation, and mostly irrelevant to the question of whether one specific person will pay for one specific thing.
The words. What people type when they are trying to solve the problem. That is more actionable than a market size, because it is what a page has to answer.
A list of sentences, grouped by intent, each one a page you could write. That list is worth more than a report, because you can act on it on Monday.
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