Column · first ninety days
Who arrives, what they expected, where they stopped. None of this can be predicted from inside the build, which is why planning beyond launch is mostly fiction.
Whether anyone completes the promised outcome without your help. Everything else is secondary until that is true.
Adding features in response to silence. Silence usually means nobody arrived, and no feature fixes an empty room.
Watch five people use it, if you can. Two hours of watching replaces a month of speculation, and most of what you learn cannot be written down as a requirement until you have seen it.
See the data this is built on
Open the snapshot