Column · breadth vs depth
Each distinct phrasing is a page someone could land on. A topic with thirty phrasings offers thirty entry points; a topic with one offers one, no matter how well written that one is.
Because the specialist's vocabulary is precise and the market's vocabulary is not. The specialist writes for peers; the buyer types for themselves. The gap between those two vocabularies is the entire opportunity.
Read the phrasings and group them by intent: acquire, compare, fix, avoid, understand. Each group wants a different page. Most sites have one page for all five and wonder why none of them rank.
Breadth tells you the number of doors, not how many people walk through. A wide vocabulary with no buyers is a busy category with no market. Pair it with a price test before you commit.
See the data this is built on
Open the snapshot