https://infogap.store/ Dated demand snapshots and original writing on method. en Mon, 19 Oct 2026 21:06:08 +0800 https://infogap.store/data/demand-snapshot/ https://infogap.store/data/demand-snapshot/ Dated demand across 132 parts of a life. Free CSV and JSON. Mon, 19 Oct 2026 21:06:08 +0800 https://infogap.store/column/first-ninety-days/ https://infogap.store/column/first-ninety-days/ Launch is not the moment the product starts working. It is the moment you begin receiving the information that tells you what it actually is. Mon, 19 Oct 2026 21:05:38 +0800 https://infogap.store/column/free-tier/ https://infogap.store/column/free-tier/ A free tier is not generosity. It is a filter, and it selects for a population that behaves differently from the one that pays. Mon, 19 Oct 2026 21:05:38 +0800 https://infogap.store/column/price-anchor/ https://infogap.store/column/price-anchor/ Buyers do not evaluate a price in isolation. They evaluate it against the first number they saw, and you rarely control which number that was. Mon, 19 Oct 2026 21:05:38 +0800 https://infogap.store/column/role-of-luck/ https://infogap.store/column/role-of-luck/ Most small ventures succeed partly by accident. The useful question is not whether luck matters, but how many chances you are giving it. Mon, 19 Oct 2026 21:05:38 +0800 https://infogap.store/column/second-market/ https://infogap.store/column/second-market/ The first market teaches you what you built. The second teaches you what was essential. Mon, 19 Oct 2026 21:05:38 +0800 https://infogap.store/column/support-as-research/ https://infogap.store/column/support-as-research/ Every support message is a person describing, in their own words, where the product failed to explain itself. Mon, 19 Oct 2026 21:05:38 +0800 https://infogap.store/column/what-not-to-build/ https://infogap.store/column/what-not-to-build/ Every product decision is also a decision about what will remain unbuilt. Most people make that decision by accident. Mon, 19 Oct 2026 21:05:38 +0800 https://infogap.store/column/when-to-rewrite/ https://infogap.store/column/when-to-rewrite/ Rewrite decisions are usually emotional. A cost-based test makes them boring, which is what you want. Mon, 19 Oct 2026 21:05:38 +0800 https://infogap.store/column/abandoned-carts/ https://infogap.store/column/abandoned-carts/ Most abandonment is not a pricing objection. It is friction arriving at the moment of highest doubt. Mon, 19 Oct 2026 21:05:38 +0800 https://infogap.store/column/cost-of-simple/ https://infogap.store/column/cost-of-simple/ Simple is expensive. It is the residue of many decisions, and it looks like it was always that way. Mon, 19 Oct 2026 21:05:38 +0800 https://infogap.store/column/deadlines-improve/ https://infogap.store/column/deadlines-improve/ A deadline does not reduce quality. It reduces scope, and scope is usually what was making the thing bad. Mon, 19 Oct 2026 21:05:38 +0800 https://infogap.store/column/feature-outcome/ https://infogap.store/column/feature-outcome/ People do not buy capabilities. They buy a change in their situation, and every feature is only a means to one. Mon, 19 Oct 2026 21:05:38 +0800 https://infogap.store/column/write-product-page/ https://infogap.store/column/write-product-page/ A product page has one job: let a stranger decide yes or no without asking you anything. Mon, 19 Oct 2026 21:05:38 +0800 https://infogap.store/column/nobody-buys-middle/ https://infogap.store/column/nobody-buys-middle/ Three tiers produce a predictable pattern: the cheapest attracts the cautious, the most expensive attracts the serious, and the middle attracts the undecid Mon, 19 Oct 2026 21:04:33 +0800 https://infogap.store/column/arithmetic-of-referrals/ https://infogap.store/column/arithmetic-of-referrals/ Referrals are usually discussed as marketing. They are better understood as a property of the product: whether the outcome is worth mentioning. Mon, 19 Oct 2026 21:04:33 +0800 https://infogap.store/column/product-or-service/ https://infogap.store/column/product-or-service/ They look adjacent and behave oppositely. Confusing them is why many skilled people cannot scale and many product builders cannot find customers. Mon, 19 Oct 2026 21:04:33 +0800 https://infogap.store/column/refund-request/ https://infogap.store/column/refund-request/ A refund is not a failure of the customer. It is the most specific piece of product feedback you will receive, and it arrives voluntarily. Mon, 19 Oct 2026 21:04:33 +0800 https://infogap.store/column/small-markets-easier/ https://infogap.store/column/small-markets-easier/ A small market is not a worse market. It is a market where being specific is an advantage rather than a limitation. Mon, 19 Oct 2026 21:04:33 +0800 https://infogap.store/column/when-to-stop/ https://infogap.store/column/when-to-stop/ Stopping is a decision with a date, not a feeling that arrives. Projects rarely end because someone decided; they end because attention drifted. Mon, 19 Oct 2026 21:04:33 +0800 https://infogap.store/column/cost-of-wrong-yes/ https://infogap.store/column/cost-of-wrong-yes/ Saying yes to the wrong work is more expensive than saying no, because a no costs a conversation and a yes costs a month. Mon, 19 Oct 2026 21:04:33 +0800 https://infogap.store/column/first-customer-value/ https://infogap.store/column/first-customer-value/ A signup is a statement of intent. A payment is a decision. They are not on the same scale and should never be added together. Mon, 19 Oct 2026 21:04:33 +0800 https://infogap.store/column/hobby-or-business/ https://infogap.store/column/hobby-or-business/ Both can be absorbing, skilled and respected. Only one of them pays for its own continuation. Mon, 19 Oct 2026 21:04:33 +0800 https://infogap.store/column/market-research-no-budget/ https://infogap.store/column/market-research-no-budget/ Most paid research answers questions about categories. With no budget you can answer better questions about sentences. Mon, 19 Oct 2026 21:04:33 +0800 https://infogap.store/column/read-job-posting/ https://infogap.store/column/read-job-posting/ A job posting is a public statement of what a company cannot currently do. That is more informative than their marketing. Mon, 19 Oct 2026 21:04:33 +0800 https://infogap.store/column/third-idea/ https://infogap.store/column/third-idea/ First ideas are usually about the category. Third ideas are usually about a specific person doing a specific thing. Mon, 19 Oct 2026 21:04:33 +0800 https://infogap.store/column/city-comparisons-mislead/ https://infogap.store/column/city-comparisons-mislead/ Rankings compare places on dimensions that are easy to measure, then people make decisions that depend on dimensions that are not. Mon, 19 Oct 2026 21:02:07 +0800 https://infogap.store/column/cost-of-living-distribution/ https://infogap.store/column/cost-of-living-distribution/ "The cost of living in X" is always false as a single figure, because the thing being measured is a spread, not a point. Mon, 19 Oct 2026 21:02:07 +0800 https://infogap.store/column/metric-becomes-target/ https://infogap.store/column/metric-becomes-target/ Every measure is a proxy. The moment people are rewarded for the proxy, behaviour moves toward the measure and away from the thing it was measuring. Mon, 19 Oct 2026 21:02:07 +0800 https://infogap.store/column/publish-limits/ https://infogap.store/column/publish-limits/ Stating what a measurement cannot tell you is not modesty. It is the only way a reader can know when to trust it. Mon, 19 Oct 2026 21:02:07 +0800 https://infogap.store/column/snapshot-not-series/ https://infogap.store/column/snapshot-not-series/ A snapshot answers what. A series answers whether. Most decisions need the second question and are made with the first. Mon, 19 Oct 2026 21:02:07 +0800